Online shop

"DARIMEX 98" EOOD concluded an administrative contract for the provision of grant-in-aid No. BG-RRP-3.005-6417-C01 for the implementation of a Project entitled "Solutions in the field of information and communication technologies and cyber security in small and medium-sized enterprises", under Operational program "National Plan for Recovery and Sustainability", Priority Axis "Intelligent Industry", co-financed by the European Union - NextGenerationEU. The total value of the project is: BGN 19,970.00, of which BGN 19,970.00 is grant funding.

Project description:
The main goal of the project of "DARIMEX 98" EOOD is to increase the sales of products and services through investments in ICT, while at the same time activating the company's marketing in social networks. The creation of a new online store will allow "DARIMEX 98" EOOD to improve the overall management of its business, to offer its products more effectively, as well as to increase its market share. Marketing in social networks will help the company to conduct more effective advertising, reach the attention of a larger circle of potential customers, engage them and better orient its product range to their demand.

The implementation of the project includes investments in ICT products and services, namely through:

1. Creation of an online store, including a content management system, product filter functionalities and related products, information security, multilingualism, chat bot, responsive design, own domain, privacy of personal data, electronic payment system, analytics tools users, basic SEO;

2. Marketing in social networks, including a strategy for the development of marketing channels, a schedule for publishing content, creating textual and visual content, creating advertising accounts, campaigns, as well as their analysis.


Project goals:
The main goal of the "DARIMEX 98" EOOD project is to implement information and communication technologies and solutions ensuring more effective sales and marketing by increasing the level of digitalization.

Result:
The implementation of the project will facilitate the access of "DARIMEX 98" EOOD to services and solutions for the implementation of modern digital technologies, including the provision of a new sales channel and other marketing methods, achieving the basic levels of digitization, thus contributed directly to the achievement of the main objective of the procedure.